Industry curmudgeon Bob Lefsetz has some advice everybody in the Black rock/Afropunk/Ghetto Metal/Urban alternative space should read:

But in the aggregate, we can grow the music sphere. Once we realize
that not only is it not controlled by Doug Morris and his major label
brethren, but not radio either. Music is now controlled by the people.
And individual acts are making headway. Being able to play and connect
with your audience is more important than how you look. Build from
record one, person to person
. Not from the top down. Because people are
not paying attention to the hype. They’ve heard too many messages.

Now read it again and take it to heart.

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