The great Quincy Jones’ son, Quincy "QD3" Jones III, provides some insight into the future of audience development. His belief–and I think he’s spot on–is that artists need to leverage video to really tell, and sell, a complete story about themselves. So, Black rock artists, take heed. He talks about YouTube because it’s the most well-known. However, I prefer Vimeo.
The entire video is about 2-1/2 minutes, but he delivers the key points in the first 1:12.
Hat tip to Beet TV for the video.